Or: “There’s so much junk on the Inter­net! Why should I con­sider read­ing your site over all those other sites?”

Excel­lent ques­tion! I’m glad you asked.

First off, I’ll quickly define ‘blog’ for you. Blog is short for ‘web log’, and is typ­i­cally a web­site where one or more writ­ers con­tribute reg­u­lar com­men­tary, opin­ions, or other mate­ri­als such as videos, to be read by oth­ers on the Inter­net. In many cases, blogs become the equiv­a­lent of an online soap box where a per­son who sub­scribes to a par­tic­u­lar point of view advo­cates that point of view in their blog, gath­er­ing read­er­ship online and the online equiv­a­lent of social cap­i­tal. In some cases, online blogs gather such a fol­low­ing that the cross over into the real world, through book pub­li­ca­tions, or even movies. Visit Wikipedia for a more thor­ough expla­na­tion of blog.

So why cre­ate yet another blog? Well, because I can! Ok, that’s not the only rea­son. In prac­ti­cal terms, when Metrex began, I had this crazy idea to help peo­ple with their tech­nol­ogy issues. Over time, that idea was refined to who we are today. But every day, there are var­i­ous tech­nol­ogy ques­tions that I get asked. Many of these have sim­ple answers but often the answers can be quite tech­ni­cal in nature that aren’t always so easy to under­stand. So I decided that when we redesigned the Metrex web­site, that I would write a series of arti­cles answer­ing com­mon ques­tions that we at Metrex receive.

And why, exactly, should you read this site? The tar­get reader for the blog is typ­i­cally a small busi­ness owner, or a non-profit vol­un­teer, work­ing to estab­lish bet­ter prac­tices and under­stand­ing of the tech­nol­ogy in use within their orga­ni­za­tion. In larger orga­ni­za­tions, there is typ­i­cally an Infor­ma­tion Tech­nol­ogy (IT) team on whose shoul­ders it rests to under­stand how best apply tech­nol­ogy to the orga­ni­za­tion to meet the busi­ness goals of that orga­ni­za­tions. At Metrex, we mostly deal with small busi­nesses and non-profit orga­ni­za­tions who don’t have all those resources. Many tech­nol­ogy firms can answer the same ques­tions as we cover here – for a fee. But I believe that for Metrex, we can make bet­ter use of our own resources if we write about these in a pub­lic forum. With feed­back and sug­ges­tions from our read­ers, we all ben­e­fit and that allows us to focus on what we do best for our customers.